Succeeding in business is all about making connections.
– Richard branson
For more than two decades I have been connecting tourism businesses to overseas markets, helping them to work with travel trade, giving them suggestions on what distribution channels might be working and where they can catch the low-hanging fruits to increase their revenue.
If you are:
- interested in expanding to overseas markets to attract visitors to BC, or
- interested in adding Canadian domestic market to your traditional receptive business from overseas
- interested in selling your products and services to ethnic Asian customers in Canada
- interested in strengthening consumer-direct channels through digital marketing
Then this website is for you.
Working with credible and influential traditional and digital media channels in Canada can help you reach the right customers with less cost. Local Chinese consumers are hungry for travel information and they are ready to travel once the COVID travel restrictions are lifted. If you have a media strategy that includes ethnic Chinese and Japanese consumers in Canada, your business may recover faster.
Chinese speaking people seem to have spread across a plethora of social media platforms: Weibo, Weichat TV, Weichat Shipin Hao, Douyin, Xiaohongshu, Bilibili, Kuaishou, etc. It is indeed confusing. However, you do not have to scatter your energy and resources all over the place. Do you feel the urge of establishing your own Chinese social media existence so that you have control on what and how you want to promote your products? In fact you probably don’t have to do so either.
If you are planning to attract customers who typically read contents in Chinese, what you need is copywriting instead of word-to-word translation. The tone of voices and stories of your brand will be told in a different language and they have to be captivating.
I’ll provide the tips of best practices. I’ll share my experiences and lessons of past decades here, on this website from time to time. Please feel free to check back.